Anyone with a smartphone knows that horrible feeling that sinks to your stomach as your phone falls to the floor. Now HTC America is doing something to put that feeling at ease. Earlier today HTC unveiled the ‘UH OHTM Protection’ plan, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life’s tragic moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.
HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.
“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way,” said Jason Mackenzie, president of HTC Americas. “We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it.”
According to the company’s data using a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone, 69% of respondents said they have damaged their phone in the past 12 months, and 47% of those that have repaired their phone spent $100 or more. Of that same group, 25% are currently using a damaged phone.
“While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don’t need UH OH Protection, we are going to give you $100 off your next HTC One,” said Mackenzie. “If something does happen, we’re going to take care of you – quickly.”