Earlier this month we reported that HBO Now, a subscription service offered to viewers for HBO without a cable-subscription, would be available for $14.99 to Apple users. Now Cablevision and Home Box Office (HBO) have announced that they have reached an agreement to offer the standalone streaming service to Optimum Online customers via the internet. Optimum is the first cable provider to partner with HBO to offer the new service, which is expected to launch in April in time for the fifth season of Game of Thrones.
Kristin Dolan, Cablevision chief operating officer said: “As New York’s premier connectivity company, we are enabling Optimum Online customers to enjoy content in any way they choose to receive it. We are well-positioned to support HBO NOW and, as technology advances, Cablevision will continue to meet the evolving needs of our customers.”
“We couldn’t be more excited that our longtime partner has joined us for the launch of HBO NOW,” said Tom Woodbury, President, Global Distribution, HBO. “We believe that HBO NOW will have great appeal to Cablevision’s broadband customers.”
HBO NOW provides instant access to HBO’s acclaimed programming, allowing viewers to watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports, and comedy and music specials. With the upcoming launch of HBO NOW, Optimum will now offer the full suite of HBO products, which also includes its pay TV channels and TV to GO offering, giving customers more options than ever before. Cablevision plans to provide pricing and other particulars for HBO NOW in the coming weeks. Terms of the agreement were not disclosed.