FOX is kicking off its marketing campaign for the upcoming series ‘Scream Queens.’ One of the first videos released from the network offers a quick-look at one of the series’ lead characters, played by Emma Roberts. You can get a look at Robert’s bubble-gum popping sorority girl in the video below.

The new series has a terrific cast behind it, as well as a terrific production-team. The show comes from GLEE’ creators Ryan Murphy, Brad Falchuk and Ian Brennan. Fans may know Roberts best form her role as “Maggie Esmeralda” in the FX drama series, “American Horror Story: Freak Show.” She also was part of the ensemble in “American Horror Story: Coven.”

Roberts is familiar with horror audiences from her starring role in “Scream 4,” in which she portrayed “Jill.” Roberts’ additional feature credits include Gia Coppola’s directorial debut, “Palo Alto,” alongside James Franco; and the hit comedy “We’re The Millers,” opposite Jason Sudeikis and Jennifer Aniston. She will next be seen in the feature films “Michael,” re-joining her “Palo Alto” co-star James Franco; and “Ashby,” with Mickey Rourke and Ned Wolfe.

Roberts latest role in ‘I Am Michael’ was very well received when the film hit the festival circuit. That film came from director Justin Kelly, and she starred alongside Zachary Quinto and James Franco.

Starring alongside Emma Roberts are Jamie Lee Curtis, Lea Michele, Abigail Breslin, Keke Palmer and even a bit of Ariana Grande in a guest role in the first season. Joe Manganiello was set to star in the series but he dropped out of the project, he was eventually replaced with Oliver Hudson.

Also joining the cast is Nick Jonas, he has was cast in a recurring role in the comedy-horror anthology series. The first installment in the new highly-anticiapted series revolves around a college campus which is rocked by a series of murders. Production was set to begin in the spring, with the series premiering in Fall 2015 on FOX. You can expect to see quite a few promotional videos released by FOX’s marketing team over the next few months, as the project is one of the largest new series on the network’s slate for the fall 2015 season.

SCREAM QUEENS is produced by 20th Century Fox Television in association Ryan Murphy Television. The series is co-created by Ryan Murphy, Brad Falchuk and Ian Brennan. Murphy, Falchuk, Brennan and Dante Di Loreto will serve as executive producers.