Earlier today HTC unveiled the company’s powerful smartphone yet, the HTC One M9. The newest flagship phone is the latest installment to the popular HTC One family, the HTC One M9, “is a classic yet timeless celebration of beauty and elegance that combines high style and performance, enabling you to get the most from your mobile phone,” according to the company’s statements.

“HTC has built its reputation on challenging expectations in the mobile industry,” said Cher Wang, Chairwoman, HTC. “The HTC One M9 accomplishes this once again with stunning elegance and design, combined with smart features that help bring your world to life, connecting you in a deeper way to the things you consider most important. So much more than just a phone, the HTC One M9 is an extension of who you are.”

HTC stated that the M9 is the best of, “the award-winning HTC One M7 and HTC One M8 into a stunning, iconic design.” The device offers metal edges with “graceful curves for a jewellery-grade look.” The phone is an encased in an all-metal unibody design, with dual-tone silver and rose gold finish. The mirror-polished gold sides help to highlight the hairline brushed silver back panel, which is encasing the display. The company talked about the new HTC Sense 7 experience, designed to put you in control of everything. Highly customizable Themes allows customers to analyze their favorite photos, modify the look and feel of your apps, color scheme, backgrounds and more. Sense 7, “reinvents the home screen to deliver the most useful apps to the homepage based on your location,” according to the company. “Whether at home, work, or play, you’re never more than a click away from the features you need with this contextual, customizable widget. A more intelligent HTC BlinkFeed also makes it easier to uncover the hidden gems that surround you by using location data to recommend points of interest, news and information.”

The HTC One M9’s cameras offers a 20 megapixels main camera with a sapphire cover lens that protects from scratches, which also features 4K resolution. The HTC One M9 addresses low-light shots with a powerful UltraPixel front-facing camera. Dynamic auto exposure and UltraPixels that capture 300% more light than standard cameras deliver sharper, more natural and balanced self-portraits in any lighting conditions.

HTC Sense 7 with HTC’s EYE Experience software makes taking creative pictures easy. A host of new editing effects including Shapes, Prismatic, Elements and Bokeh allow you to add a little bit of individual artistry into every shot, with the Zoe™ app automatically editing them, putting them to your choice of music² and letting friends remix the collection with their own shots to create a shared celebration from every moment.

“The HTC One M9 guarantees a larger-than-life soundtrack courtesy of HTC BoomSound. The HTC One family’s iconic dual front-facing speakers, now combined with 5.1 channel Dolby Surround sound simulation, get you even closer to the action, delivering extraordinary, cinema-style surround sound,” promises HTC. Uniting HTC BoomSound and Dolby Audio creates, “immersion vibrant audio experience, so you can enjoy movies with rich, clear and powerful sound even without connecting headphones or external speakers.”

The HTC One M9 will be available with a range of unique and customizable accessories including the second-generation HTC Dot View case, which adds more retro personalization thanks to a host of new features and color options. A transparent back keeps your smartphone pristine without hiding it from the world with the case injecting fun into even the most tedious commute by transforming into a mini games arcade. The new HTC Dot View case won’t even get in the way of apps such as Instagram, Snapchat and Badoo with through-the-case notifications alerting you to the latest photos, messages and check-ins.

The new HTC One will be available in the U.S. on AT&T, Sprint, T-Mobile and Verizon early Spring. It will also be available through HTC.com, Amazon, Best Buy, Best Buy Mobile specialty stores, Costco Wholesale and Target. An unlocked version will be available on htc.com.