ABC has a special treat for Oscar fans this year, the Academy, ABC Entertainment and Facebook are partnering together to offer “The Oscars Backstage” on WATCH ABC on the popular social-platform for free. Beginning at 7 p.m., ET/4 p.m., PT, the curated “Director’s Cut” feed from the award-winning “The Oscars Backstage” will also stream on the ABC Network’s Facebook Page and be part of the Facebook Trending Oscars experience.
The special stream will deliver three channels of live video feeds from over 20 cameras throughout the Dolby Theater to WATCH ABC for desktop and mobile devices, set to offer fans one central place to connect in real time as they watch the night unfold.
“We’re excited to bring viewers backstage and provide exclusive access to all those memorable, talked-about Oscar moments – the ones that happen on stage as well as the stories that play out behind-the-scenes,” said Christina Kounelias, chief marketing officer, Academy of Motion Picture Arts and Sciences.
“We know that a large percentage of people – 70 percent of tablet and smartphone owners – are on their devices while watching TV,” said Albert Cheng, EVP and chief product officer, Digital Media, Disney|ABC Television Group. “The Oscars Backstage on WATCH ABC provides them with an unparalleled social experience around Hollywood’s biggest night. And thanks to our ongoing partnerships with MPVDs, including today’s launch of WATCH ABC with DirecTV, and this year’s arrangement with Facebook, we’re able to deliver it to more people than ever before.”
On the red carpet, ABC will incorporate exclusive, real-time Facebook data of the most buzzed about nominees during the pre-show. In addition, fans will be able to ask questions of their favorite nominees via the “Good Morning America” Facebook page, with the potential to see their question answered live on the red carpet.
The 87th Oscars will be held on Sunday, February 22, 2015, at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and will be televised live on the ABC Television Network at 7 p.m., ET/4 p.m., PT. The Oscars, produced by Craig Zadan and Neil Meron, also will be televised live in more than 225 countries and territories worldwide.