Samsung announced the launch of its new camera this morning, the NX500. Offering 28MP BSI APS-C sensors, 4K and UHD video recording, DRIMeV image processor, the NX AF system III, and Samsung Auto Shot, the NX500 has a lot to offer, at a relatively low-price. Modern conveniences like Bluetooth and Wi-Fi are slowly becoming standard in the mirrorless game, and the NX500 offers both.

“We recognize the sentimental value of a photograph in people’s lives and being able to capture and share the perfect moment from wherever they are. That is why Samsung has built a camera suitable for everyday photographers,” said Sangmoo Kim, Senior Vice President of IT & Mobile Communication at Samsung Electronics. “The compact size of the NX500 and its revolutionary shooting and focus speed allow consumers to enjoy superb image quality. We are redefining what is possible for people who are not professional photographers, and offering everyone the ability to capture their signature moments in every shot.”

​The NX500 offers a 28MP Back Side Illumination APS-C sensor, while still supporting 4K and UHD video recording, utilizing BSI APS-C sensors, the largest BSI sensor currently available, which provides more flexibility when it comes to recording movies. ​​The NX500 is equipped with a DRIMeV processor, which is much faster than its predecessor. This feature boasts superior color reproduction, improved noise reduction and enhanced image quality, providing users with results that serious photographers crave. Combined with an innovative 28MP sensor and Hybrid AF system, users can capture even the briefest of moments by simply focusing and shooting immediately, allowing for extreme speed and flexibility. Additionally, 9FPS continuous shooting means NX500 users can easily monitor and capture ongoing action shots. Further enhancing the NX500’s action capture capability, the Samsung Auto Shot (SAS) feature uses motion detection to accurately predict when to capture the perfect shot in difficult scenarios, such as when a child fields a baseball.

​The built-in HEVC Codec brings efficiency to the storage of video clips by compressing high quality video to half the size and the bit rate of H.264 footage, without any compromise on quality. Additionally, still images captured from Interval Capture mode can easily be converted into a UHD Time-lapse video directly on the camera, without the need to transfer images to a PC.

​The Samsung NX500 will come in three colors: Black, White, and Brown, and will be available globally starting in March 2015.