Gadgets

Panasonic offers up a new mirrorless Lumix GF7, starting at $600

There’s a new mirrorless Lumix option hitting store-shelves in 2015, the Panasonic Lumix GF7. Focusing on the popular selfie trend of our generation, the retro-styled camera offers a 180-degree flip-up monitor and a variety of creative functions to ensure you get the perfect shot no matter which direction you are pointing the camera.

The rear monitor offers a 3.0-inch 1,040K-dot touch screen LCD. The monitor tilts up to just about 180-degrees and puts the camera into Self Shot Mode automatically. In the Self Shot Mode, a variety of functions for selfie – Face Shutter, Buddy Shutter and beauty functions – are enabled. With Wi-Fi connectivity, users can connect the camera to their smartphone or their tablet to expand shooting flexibility.

Pairing the camera and the smartphone is quick and easy, even without a need of inputting a password. It is possible to use a smartphone or a tablet as a multi-capable remote shutter with a monitor. With the Instant Transfer function, photos are automatically sent to the smartphone or your tablet immediately after shooting.

You can also archive your photos and videos to a computer via the wireless access point (router) at home. The Lumix GF7 now integrates Jump Snap which lets users to photograph themselves jumping as if they are flying in the air using a remote control function via Wi-Fi.

The photographic performance of the Lumix GF7 offers up high-quality image capture with real-life details through high resolution, image rendering and color reproduction. Taking full advantage of a 16.00-megapixel Digital Live MOS Sensor and a Venus Engine, images are produced with sharp resolution even when exposed in low-light situations when ISO 25,600 is selected. The Contrast AF System of the GF7 excels in both speed and accuracy by exchanging the digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Face/Eye Detection AF, Low Light AF, Pinpoint AF and One-shot AF enhance usability to help in a wide-range of shooting situations.

The GF7 also features full HD 1920 x 1080, 60p (60 Hz) high quality video recording in AVCHD progressive and MP4 with stereo sound. The practical full-time AF and tracking AF are available in video recording as well. The cinema-like 24p video with the bit rate of max. 24 Mbps provides richly expressive afterimage with overwhelming image quality. The GF7 features a new video recording option called Snap Movie Mode which lets users record video in designated short period of time (2/4/6/8 sec.) as they shoot “moving photos.”

The iA(Intelligent Auto) mode and the Scene Guide make GF7 easy to use even for beginners. Portrait, Child, Scenery modes, which are used often, have respective shortcuts on the dial.

Available in black and pink, with a 12-32 kit lens, the GF7 boasts a sleek, stylish profile in traditional camera design. Its small size enables users carry it around and enjoy creative, high quality photography with the unlimited potential of an interchangeable lens system camera.

High quality sound can be recorded with Dolby Digital. A Wind Cut function is also available to block out most of the noise from background wind. The Extra Tele Conversion function virtually extends the zoom range Max. 4.8x without deterioration of image quality in smaller resolution.

The GF7 features a new video recording option called Snap Movie Mode. Users can record video in designated short periods of time (2/4/6/8 sec) as they shoot “moving photos”. In this function, rack focusing or addition of fade effect (color in/out, black in/out, white in/out) are available. Those short video clips are can easily be shared using the Panasonic Image App.