Culture

Lilly Pulitzer lands at Target, and it looks terrific

Earlier this week Target announced a new line from Lilly Pulitzer, and everything about the new designs screams sunshine and warmer days. From her classic prints to a clean, new-design on traditional pieces, everything about the new Target seems appealing, and makes us wish we weren’t freezing in NYC at zero degrees.

The new line covers a lot of ground, from womenswear and standard accessories, the line also features home décor and more. In total there will be 250-pieces to shop when the line lands at Target, or at Target.com in the U.S. and Canada. The line officially launches on April 19th, but you can get a quick look at the new collection above and below.

The name of the game is exclusive prints, and Pulitzer nails them in the upcoming season with a collection that dresses plates to tops. Everything is covered to cover you up; including bikinis, totes, sandals, umbrellas or anything else that you might need to host, or attend a summer party at the beach/pool/yacht of your choosing.

Lilly-Pulittzer-Target-Alt

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” Stacia Andersen, senior vice president of apparel and accessories at Target, has said. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”