As expected Sony Electronics showcased a new line of BRAVIA 4K Ultra HD televisions at CES 2015 this year. The new line of televisions were built with a new 4K Processor X1, and the new XBR X900C Series features a new ultra-thin floating style, making it Sony’s thinnest TVs yet with edge-to-edge viewing.
The new models range in size from 43 to 75-inches and include four new series and 10 new models. The new 4K Processor X1 was built to enhance color, contrast and clarity while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality PRO upscaling Algorithm technology, these televisions will analyze and upscale 4K resolution, providing the best image quality, regardless of the image source.
“With content being sourced from broadcast, Blu-ray™, DVD’s or even low-resolution internet videos, we designed these televisions to upscale to 4K resolution so that consumers can get the highest level viewing experience possible,” said Toshi Okuda, Sony Electronics Deputy President. “Sony’s reputation for developing the best picture quality continues with these new products that provide consumers with greater access to what they want to watch, play and hear.”
For the first time, these televisions will support Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.