Samsung announced earlier today at the 2015 International Consumer Electronics Show that it will be expanding the reach of its Samsung Milk suite of entertainment services, including new platforms beyond mobile for Milk Music and Milk Video as well as the official debut of Milk VR (Virtual Reality).

Streaming services Milk Music and Milk Video will be available as a Samsung Smart TV app, bringing users’ customized music preferences and premium video content to the comfort of their own home. Samsung’s Milk Music TV app is available now while Samsung Milk Video TV app is coming this spring. Milk Music will also be available via web player this quarter.

The latest extension of the Samsung Milk brand, Milk VR, exclusive to the Galaxy Note 4 and Gear VR, launches today and delivers immersive 360-degree videos, with new content debuting five days a week, featuring channels in music, sports, action and lifestyle.

“Samsung is dedicated to delivering impassioned, connected experiences through content and services across devices, including smartphones, tablets and smart TVs,” said John Pleasants, executive vice president, Samsung Media Solutions Center America. “We are excited to bring the music and video experience to even more platforms for our customers to enjoy, and offer customers a glimpse at what’s possible in the brand new realm of immersive mobile video and virtual reality.”