Just a day after Polaroid introduced the company’s first dashcam, the company introduced the Polaroid Socialmatic during CES 2015. The new instant digital camera features the ability to print, post and share pictures in just an instantly. The retro-inspired screams Polaroid, and works as a social media hub where every user can print, post to social media and follow others, delivering a true 360-degree social media experience.
“Polaroid created the original social network; allowing people to instantly share a moment in time with others,” said Scott W. Hardy, President and CEO of Polaroid. “Instant sharing was revolutionary because it forever changed photography, and while it has new meaning in today’s day and age, the ability to share with others is still at the heart of every image we take. We’ve infused our brand DNA and values – instant, sharing, fun – in the new Polaroid Socialmatic camera, and are giving consumers the ability to share, as well as discover, in a way that best fits their lifestyle.”
Designed by Socialmatic, the camera utilizes an Android operating system in conjunction with a 14 megapixel front- or 2 megapixel rear- camera. Included is an LED flash for great images even in low light. Once the image is captured, it can be viewed on the 4.5” touchscreen LCD display. Using the easy to navigate touch screen, the user has the ability to customize, edit or enhance their images with text, icons and clip art—without having to wait to get to a computer or tablet. Then the images can be saved to a Micro SD card or to the camera’s 4GB of internal storage.
After capturing your image, the Polaroid Socialmatic camera allows users to select, print and share physical prints instantly using the ink-free Zero Ink Printing technology by ZINK Imaging. The key to the ink-free system is the patented ZINK Paper, an advanced composite material embedded with cyan, yellow and magenta dye crystals and with a protective polymer overcoat. Before printing, the dye crystals are colorless making ZINK Paper look like regular white photo paper. The ZINK-enabled Printer uses heat to activate and colorize these crystals. The result is full-color, high quality, long-lasting and smudge-proof images without the need for ink cartridges, ribbons or toner. The 2X3 inch sticker-backed photo prints in just under a minute so consumers can instantly share physical photos with their friends and family.
If you would rather share digitally, the Polaroid Socialmatic camera allows consumers to instantly upload and share images to their favorite social networking sites, including Facebook, Twitter, Instagram and the new Socialmatic Photonetwork via the camera’s built in Wi-Fi. If Wi-Fi isn’t immediately available, the camera easily pairs with consumers’ smartphones via Bluetooth to enable instant sharing from virtually anywhere.
Every camera and every photo has its own individual QR code enabling the user to scan the code from the picture, view its history, track its whereabouts and continue to share and follow it virtually anywhere in the world – thus building a unique global Socialmatic network. Consumers can also upload images from their mobile devices using the camera’s Wi-Fi or Bluetooth features and send it to another Polaroid Socialmatic camera to be printed and shared. This allows the camera to act as a remote printer that’s only accessible to approved network members –regardless of location.