THE SLANTED

Pop Cultured

Gadgets

Sharp aiming for beyond 4K with new TV line at CES 2015

Sharp’s focus at CES 2015 was unveiled as the company released the new 2015 AQUOS 4K Ultra HD TV line-up. The manufacturer has quadrupled the number of 4K UHD TVs offered to consumers in 2015, with sets ranging from 43” (42.5” diag.) to 80” (diag.) Class screen sizes. The new 4K lineup will include the AQUOS Beyond 4K Ultra HD TV, the highest resolution TV available in 2015.

“Sharp’s display technologies shape the TV industry,” said Jim Sanduski, President, Sharp Electronics Marketing Company of America. “Our 2015 AQUOS 4K Ultra HD TV line delivers our finest picture quality, most beautiful designs and advanced Smart TV features.”

The new focus pushes “Beyond 4K” with the new Ultra HD TV line offering the new proprietary pixel splitting and Quattron technologies,. The result is 66 million subpixels, 42 million more than standard 4K Ultra HD. With more subpixels, this TV delivers 167% greater resolution than traditional 4K UHD and begins to approach 8K. Sharp’s next generation Revelation™ Upscaler unleashes the full potential of this stunning resolution, whether it’s HD or 4K UHD content.

The Sharp AQUOS Beyond 4K Ultra HD TV will be available in late 2015.

Sharp AQUOS 4K Ultra HD: UB30, UE30 and UH30

In 2015 Sharp will introduce three new series of Sharp AQUOS 4K Ultra HD TVs. All 4K Ultra HD TVs will include the latest 4K specs, including a quad core processor, H.265 and VP9, an all new codec that allows 4K content to play back in its native form. The UB30 series, the entry level 4K Ultra HD line, will offer for the first time TVs available in 43” (42.5” diag.), 50” (49.5” diag.), 55” (54.5” diag.) and 65” (64.5” diag.) Class screen sizes at prices starting under $750. The step up, the UE30 series, includes Sharp’s first 80” (diag.) 4K Ultra HD TV, in addition to two of the most popular large screen sizes Sharp has pioneered, 60” (diag.) and 70” (69.5” diag.) Class.

The UH30 series and the 70” (69.5” diag.) Class model in this series is expected to feature THX 4K certification. The UH30 also comes equipped with SPECTROS Rich Color Display. The UE30 and UH30 series will adopt the Android TV platform. Android TV brings together movies, apps and games from Google Play, as well as helpful features like voice search and the ability to cast content from your mobile device to Sharp televisions.

These models will also include SmartCentral 4.0, which enables consumers to browse and search cable, satellite and streaming services from a single screen. SmartCentral 4.0 offers an easy-to-navigate settings and device menu and personalized accounts for each family member. Plus control and navigation are in the palm of your hand with the SmartCentral 4.0 mobile app. Use your tablet or smartphone to browse, search and select content without interrupting what you’re already watching.

Sharp will be shipping 4K UHD models to retailers nationwide in Spring 2015.