Leading the way for more women in tech, the Girl Scouts are coming to CES 2015
One group is bringing in a new generation of possible female programmers, software designers and engineers; the Girl Scouts of the USA. The nationwide organization is bringing Digital Cookie, the latest addition to the Girl Scout Cookie Program, to the January 2015 Consumer Electronics Show (CES) at the Sands Expo Center in Las Vegas.
This marks the first time in the organization’s history that the Girl Scouts will attend CES, and things are looking bright. Digital Cookie hopes to create a fun, safe, and interactive space for girls to sell cookies, taking the iconic 100 year-old cookie program digital for the first time. With the new program Scouts can learn the essential “5 Skills” of goal setting, decision making, money management, people skills, and business ethics. A bold step into the future of the Girl Scout Cookie Program, Digital Cookie will introduce vital 21st-century lessons about online marketing, app usage, and ecommerce to more than one million excited Girl Scouts who will be in the driver’s seat of their own Digital Cookie businesses.
With Digital Cookie, customers will be able to buy Girl Scout Cookies through two separate digital sales platforms. Depending on their market area, some girls will invite customers via email to purchase from their personalized cookie websites, while others will take in-person orders using a unique mobile app newly enhanced to allow for credit card processing and direct shipping. During CES, girls from two councils, Girl Scouts of Oregon and Southwest Washington and Girl Scouts of Southern Nevada, will be in the booth demonstrating both the web-based platform and the mobile platform. CES attendees will be among the very first to purchase their favorite Girl Scout Cookies using Digital Cookie. The majority of the 112 Girl Scout councils nationwide are participating in Digital Cookie during the 2014–2015 cookie season, with additional councils expected to be on board by the end of 2015, using an updated “version 2.0,” which will have improved user experiences for girls and customers alike and a more robust customer interface.
Showcasing Digital Cookie at CES underscores GSUSA’s commitment to using technology to help position Girl Scouts for the future. “Developing digital skills alongside entrepreneurial know-how is imperative in this day and age, and Girl Scouts is thrilled to provide our membership with these fun and educational tools that will help them in school, the workplace, and life in general,” said Sarah Angel-Johnson, chief Digital Cookie executive for GSUSA. “We are eager for Girl Scouts to make its CES debut and demonstrate to the world how we’re using technology to not only teach girls modern skills, but also to position our 102-year-old organization for the next century.”
Modernizing Girl Scout technology has been a central mission of GSUSA since 2011, and the need to upgrade and digitize customer engagement efforts has been evident across the organization. For the past three years, Girls Scouts has been revolutionizing how to use technology to communicate with girls, adults, and councils, and to deliver the Girl Scout experience. GSUSA is using cutting-edge new techniques and systems to reach, recruit, retain, and train the very best adult volunteers, and to help more girls benefit from Girl Scouting by delivering a fast, easy, seamless, and consistent experience across all 112 Girl Scout councils nationwide.