It has been a terrific year for multi-platinum recording artist Demi Lovato, this year she will also star in a new SKECHERS commercial set to debut on December 1. Today, the Company released a behind-the-scenes preview from the commercial shoot, and Demi commented about the partnership:
“I’m so excited to partner with Skechers on a global campaign because I love the brand! They’re so comfortable and the prints are fun and colorful. It’s not what you would normally expect to see on a sneaker. My fashion choices are often unexpected, so these are the perfect shoes for me and fit well into my day-to-day life. Everyone loves to be comfortable, and Skechers are a perfect combination of sport and fashion.”
Lovato also discussed her life in the spotlight: “Being a role model is extremely important to me. Growing up, I didn’t have many people in the public eye to look to, saying ‘it’s ok to be yourself.’ I’ve learned to embrace my body and who I am. I want to let the world know that you can totally be yourself. Thin or curvy, long hair or short, dressed up or casual, it is all about being you and being confident in your skin. You are more beautiful and powerful when you carry yourself with confidence.”
Lovato is currently on a World Tour in support of her latest album Demi, visiting cities throughout the U.S., Canada, UK and Europe.