Ello looks for ad-free revenue with Threadless t-shirt partnership
The new social-site on the web is Ello, the ad-free social network. The company has partnered with Threadless to sell t-shirts featuring the Ello logo reimagined by independent artists. For sale on the Threadless website, the first t-shirt in the collection will be created by Chicago-based artist Chuck Anderson aka NoPattern, a fine artist, illustrator and photographer, also well known for his commercial work. Anderson will curate the entire Ello x Threadless collection and work with established as well as up-and-coming artists to highlight their unique work.
“What’s truly special about us teaming up with Ello is the incredible commitment to supporting the arts,” noted Jake Nickell, founder and CEO of Threadless. “Both of our companies are rooted in creativity, and together we’re making art accessible to a wider audience.”
The Ello x Threadless online store will release a new limited-edition artist-designed Ello t-shirt bimonthly. An online timer will countdown to the next available design which will appear on the 1st and 15th of each month. Once a design has been replaced, it will not be available again.
“Ello is about freedom – freedom from advertising, freedom to be who you want to be, and freedom to create. Working with brilliant artists like Chuck is a way we support Ello’s creative community,” said Paul Budnitz, co-founder and CEO of Ello.
The first artist-designed t-shirt, created by Chuck Anderson, features the Ello logo reimagined with a multi-color, drip-like background. In addition to the artist-designed series, the Ello x Threadless store will offer black and white t-shirts featuring the original Ello logo for $25.
“When Ello and Threadless approached me about curating their t-shirt collection, I couldn’t wait to begin our collaboration,” said Anderson. “This project stands out as it allows me to engage with new and established artists and be part of their creative journey.”
You can access the Ello Threadless store here: ello.threadless.com