Things are getting pretty personal with Taylor Swift’s new mobile app, the one that lets you spy on the star as she breaks up with (and exacts revenge on) her boyfriend from the latest ‘Blank Spaces’ video. Swift partnered with American Express to create the “360 immersive” application, that allows you to enter into the music-video, it’s called the “American Express Unstaged Taylor Swift Blank Space Experience App,” and Swift said in a statement that the download “is really fun because we have hidden items in the rooms for fans to find, look at and test their ability to find other items.”
Not only can sneak around the Swift world, there are some useful tidbits that fans may need, like Tour dates, a link to her new album “1989,” and other fun extras from the music-video. It’s a rather genius application, when opening the app, you will be taken to the very mansion that “Blank Space” was shot, and as the song starts up you will see Taylor and her lover. You can then look around the rooms and explore the space like you are fly-on-the-wall.
While watching and re-watching the video, devout Swift fans can pick up the 41 “collectibles” that are offered. As the new lead of New York City tourism, it’s nice to see Swift branching out into interesting ventures. This new app is sure to become popular with other artists as GoPro and Drone Camera become more and more mainstream.
more info: iTunes App Store