Fitbit announces three new models
If you are looking to jump into, or update, your fitness trackers then you might want to wait a little while longer. Fitbit has unveiled three new trackers called the Charge, Charge HR and Surge. The new line aims to have a wearable for everyone, from the gym-rats to the casual routine. “Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health,” said James Park, CEO and Co-Founder of Fitbit. “That being said, we understand that everyone’s approach to fitness is different. With the addition of these new products, Fitbit offers the widest variety of trackers—at affordable prices across all mobile platforms—ensuring that everyone can find the right fit for their lifestyle and their goals.”
- Fitbit Charge ($129.95) – a high-performance wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health
- Fitbit Charge HR ($149.95) – an advanced tracker that delivers continuous, automatic wrist-based heart rate, Caller ID and all-day activity tracking for active users: regular exercisers looking to push their fitness further
- Fitbit Surge ($249.95) – a sleek Fitness Super Watch that offers the best of GPS, continuous wrist-based heart rate, all-day fitness tracking and smartwatch functionality in one device, for people dedicated to reaching their peakperformance
“Whether your goal is to become more active, improve your heart health or lose weight, tracking everyday activity and heart rate is essential,” said Harley Pasternak, best-selling fitness and nutrition author, personal trainer and Fitbit brand ambassador. “Heart rate tracking is the most accurate way to measure calorie burn, helping you maximize workouts while still properly fueling your body. With Fitbit’s new heart rate feature, users have access to more information than ever before, making it even easier to access the information needed to track, reach and beat goals.”
Fitbit Charge is available now on Fitbit.com and in leading retailers nationwide. Fitbit Charge HR and Fitbit Surge will be available broadly in early 2015.