The holidays are coming, in just two-months we will be in the thralls of November’s busiest marketing window and Amazon is giving customers another tool to keep track of all the goodies that will be filling up our online shopping baskets.

Today Amazon introduced #AmazonWishList, allowing customers to add items to their Amazon Wish List without leaving Twitter. Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

“Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, Director of Social at Amazon. “#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting.”

Building on the recent launch of #AmazonCart, customers who have already connected their Twitter and accounts will be notified with a reply Tweet from @MyAmazon as well as an email from Amazon when the item is successfully added to their Wish List. Customers who have not connected their Twitter and accounts will receive a reply Tweet asking them to connect their accounts to enable the new feature. To edit connection preferences, Amazon customers can visit

Last year, one in three Amazon customers worldwide wished, accounting for 50 items added to Amazon Wish Lists every second. Amazon Wish List continues to be one of the most popular places on Amazon for both online and mobile shoppers during the holidays. Last holiday, Amazon customers added seven books and five toys every second to Amazon Wish Lists.

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