Amazon today introduced Fire HD Kids Edition, the first tablet built from the ground up for kids (and their parents). “Fire HD Kids Edition is a real tablet, not a toy,” said Peter Larsen, Vice President, Amazon Devices. “Kids break things, so we added a 2-year, no-questions-asked, worry-free guarantee. Plus, you’ll never be surprised by a bill—it comes with a year of FreeTime Unlimited, which includes over 5,000 books, movies, TV episodes, educational apps, and games at no additional cost.”

Fire HD Kids Edition comes with Amazon FreeTime, which offers innovative parental controls that encourage learning before play and that help manage screen time. With FreeTime, you select all of the content your kids can see, and you can limit your kids’ screen time by content type—for example, you may choose to limit videos and games, but make reading time unlimited. FreeTime blocks stores and in-app payments, so you don’t have to worry about additional expenses.

Fire HD Kids Edition includes a year of Amazon FreeTime Unlimited, the first-ever all-in-one subscription that brings together all the content that kids and parents love—books, movies, TV shows, educational apps, and games. FreeTime Unlimited has the content kids want, including characters like Harry Potter, Lightning McQueen, Dora the Explorer, Thomas the Tank Engine, and Curious George. FreeTime Unlimited is included with Fire HD Kids Edition at no additional cost—a value of up to $120.

Stephen Balkam, Founder and CEO of the Family Online Safety Institute, the leading not-for-profit for guiding parents on how to use technology in their families, said: “We are thrilled to see this product come to market. The hardware, software, and content have all been designed with kids and safety in mind. Amazon’s FreeTime is a breakthrough set of parental controls from a team who gets that kids need to balance screen time with reading and going outside to play.”

Fire HD Kids Edition is just $149 for a 6” tablet and $189 for a 7”, and is available for pre-order today at It will start shipping in October.