Sprint upgrades phone trade-in program
Earlier today Sprint confirmed that it will meet or beat all competitors’ pricing to ensure the best trade-in values. Sprint will match all major U.S. carrier buyback pricing (Verizon, AT&T and T-Mobile) on all new lines of service starting immediately. Last year, Sprint put more than $100 million back in customers’ pockets with their award-winning phone trade-in program, Sprint Buyback.
For the past three years, Sprint has been recognized by Compass Intelligence, a leading market analytics and consulting firm, as having the best phone trade-in program among all major U.S. carriers. Sprint’s commitment and reputation for providing the best trade-in value highlights the carrier’s commitment to the program. This new program will enhance their reputation and maintain their leadership position.
“Sprint remains the leader in mobile phone trade in programs,” said Kate Pearce strategist and senior consultant at Compass Intelligence. ”They’ve been leading the industry for the past few years by offering the best value and convenience to their customers. They’ve been doing an in-store take back program longer than anyone else and they’ve mastered how to make the program a win-win for their customers and their business.”
Today, Sprint offers are better than competitors in many ways such as providing an instant credit in-store and up to $300 for eligible devices (toward a new phone purchase OR an account credit). Sprint also allows customers to trade-in up to three phones per line at any time and five in a calendar year. T-Mobile, on the other hand, only allows one phone trade-in per line and only allows customers to trade-in their phone when purchasing a new device. Sprint customers can take advantage of the trade-in credit at any time – whether they are buying a new phone, looking to purchase new accessories or want to use their trade-in credit towards their bill.
“Our trade-in program is well known in the industry and when we guarantee the best value over any of our competitors, we’re taking this to another level,” said David Owens, senior vice president-Product. “Offering a competitive price match was the next logical step to ensure existing and new customers understood that we make our trade-in program a top priority and are willing to provide the very best value in the industry. We want to make it easy for our sales reps so they never have to worry.”