ABC gives The View a makeover ahead of season premiere
The last few seasons of ‘The View’ on ABC has seen some drastic changes, all of them to the ever-changing cast of ladies behind the desk, now the network is making a few cosmetic changes as well. The season premiere is about a month away, set to air on MONDAY, SEPTEMBER 15 and when the show returns it will have a completely new look.
As part of the reinvention, “The View” has taken up residence in the ABC Broadcast Center. The new studio will now house a visually stunning, contemporary state-of-the-art set designed in the round and offering the addition of an on-camera social media station allowing the hosts to interact in real time with viewers. “The View” will also be branded with a new color scheme and logo, marking the first time in the show’s history that it has changed significantly.
The first official glimpse of “The View’s” new direction hits national airwaves on Thursday, August 21 with promotional teaser spots.
As previously announced, Rosie O’Donnell makes her triumphant return to daytime television as a featured co-host of “The View” and will be seated opposite the show’s moderator Whoopi Goldberg. The stage is set for in-depth and opinion-shaping discussions and the chemistry between Goldberg and O’Donnell is both electric and undeniable. “The View” will stay committed to the original concept of smart women of different ages, experiences and backgrounds with diverse points of view engaging in thought provoking discussions derived from topics that face our nation and the world. “The View” is the original forum for lively conversations generated from entertainment, social media, politics, family, sex and relationships as well as beauty and fashion.