When a marketing picture was sent out this week from the popular PBS drama ‘Downton Abbey,’ it had one small error, there was a water-bottle left by the crew in plain sight. It was a small error and one that someone should have seen before sending out the picture, but it exploded over social-media and became known as Water-Bottle-Gate.
Luckily the cast and crew of Downton Abbey have a terrific sense of humor, and are using the generated buzz to help a charity. “To support @WaterAid text WATER to 70007 to donate £3 #WH2Oops and go to bit.ly/wH2oopsDA,” Michelle Dockery (Lady Mary) posted posted on Instagram.
“After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters,” a spokesman for ITV said in a public statement to the press. “They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”
“It brought a really big smile to my face when the cast of Downton Abbey said that they wanted to support WaterAid’s work, ” said Barbara Frost, Chief Executive of WaterAid. “How fantastic that the attention created over one water bottle ends up benefiting some of the world’s poorest communities through access to safe, clean water today.”
So in the end, one bottle just broke the bank for a charity, and that’s probably the best mistake that will happen all month.