Vimeo has rebuilt its Roku app from the ground up, offering a new custom-built user interface that makes content instantly discoverable on the home screen and reduces the number of steps to play a video by 50 percent.
The rebuild also lays the foundation to support Vimeo’s first Connected TV purchase experience for its Vimeo On Demand catalog, which is expected to launch on Roku this fall.
“Roku provides an amazing set-top product for our users, and we really wanted to blow the Vimeo experience out of the water for our viewers,” said Nick Alt, VP of Mobile and TV, Vimeo. “This latest channel is part of our commitment to creators and ensuring their content is discoverable in the best possible ways, across many devices.”
The new and improved Vimeo Channel was built by Vimeo with support from Roku, and the result is a completely refreshed user experience that encourages content discovery by promoting popular video feeds on the home screen, including Vimeo Staff Picks and featured Collections. The new channel also makes it easier to access personalized video feeds (My Videos, Likes, Watch Later, and Incoming).
“The Vimeo team pursued a novel user experience for its channel that’s a great fit for their brand and strategy, and sure to be a hit among Roku customers,” said Scott Rosenberg, VP of Business Development at Roku.
The updated Vimeo channel is available for free in the Roku Channel Store and is compatible with all current-generation Roku players.