Amazon takes on Square and Paypal with mobile credit-card reader
While the compitition will most likely benefit you the reader, Paypal and Square are probably not too happy about the latest venture announced by Amazon.com today. The service is under “Amazon Local Register,” and it includes a secure card reader and mobile app that provides local businesses with the tools they need to quickly and easily accept credit and debit cards from a smartphone or tablet and keep track of their growing business.
Amazon Local Register customers will have access to the Amazon.com award-winning, fully dedicated customer support team, as well as in-app tracking tools. Customers who sign up for Amazon Local Register before October 31 will also receive a low promotional rate of 1.75 percent per card swipe on all major credit and debit cards until January 1, 2016.
“From clothing stores to contractors, food trucks to accountants, businesses and organizations using Amazon Local Register will enjoy industry-leading low rates, trusted and secure payment processing, and access to award-winning customer support,” said Matt Swann, Vice President of Amazon Local Commerce. “We understand that every penny and every minute counts, so we want to make accepting payments so easy and inexpensive that it no longer gets in the way of a business owner doing what they love – serving their customers and growing their business.”
Customers can get started with Amazon Local Register in three simple steps: create an account on localregister.amazon.com, purchase a $10 card reader, and download the free mobile app from Amazon Appstore, Apple App Store or Google Play. Starting today, the card reader is available with Free Two-Day Shipping on Amazon.com. Beginning August 19, customers can also purchase a card reader at Staples retail locations nationwide. The Amazon Local Register card reader and free mobile app are compatible with a variety of smartphones and tablets, including Apple devices running iOS7, Kindle Fire tablets, select Android smartphones, and coming soon to the new Fire phone.
Each customer’s first $10 in transaction fees will be credited back to the customer’s account once Amazon Local Register is in use – allowing customers to fully recoup the cost of the card reader. Money from transactions can be deposited directly into a bank account within one business day, or spent on Amazon.com within minutes – see the website for more details.
Amazon Local Register, a service of Amazon Payments, Inc., is a mobile point-of-sale solution that allows you to accept credit and debit card transactions from a smartphone or tablet. Find more details at localregister.amazon.com.