After years of complaints, GameStop simplifies its trade-in program

Trading in games at GameStop was never a rewarding experience for anyone that I knew that used the service. Today the company hopes to change its image with a new pricing-structure on used games by offering customers more for their pre-owned video games.
 
A new, streamlined trade-in program will launch nationwide on August 18 that simplifies all the variables that affect the amount customers are eligible to receive when selling a game in a store. As a result, GameStop now has more than 100 games worth $20 or more. The program will feature four price-points depending on whether a customer chooses cash or in-store credit for their items and whether they are a PowerUp Rewards Pro member.
 
For example, a customer who is a PowerUp Rewards Pro member who sells a game valued at $20 for credit could get $22, whereas a customer who sells that game for cash and who is not a PowerUp Rewards Pro member would get $16.
 
“We heard from customers that they want a better way to understand the value of what they sell to GameStop and this new initiative is a way to deliver on that feedback,” said Jason Cochran, senior vice president for pre-owned business. “What we’re doing in moving from 10 possible price points to four is removing complexity, making it easy for our associates to convey the value of games we buy back and that in selling us their items they are gaining a unique form of currency to buy new products.”
 
In 2013, GameStop issued $1.2 billion of trade-in credits, of which 70 percent customers applied to the purchase of new games, consoles, and mobile electronics.
 
Trades are accepted at all GameStop locations. Customers can sell games, consoles, tablets and smartphones. All items are then sent to be fully refurbished and made available for purchase in like-new condition at an affordable price.