Twitter is still dabbling in the music-industry, today the company announced alongside Epic Records and The Estate of Michael Jackson, that “A Place With No Name,” the next single from this year’s critically acclaimed, chart-topping Michael Jackson album XSCAPE will make history when it premieres on Twitter.
This will go down at 10:00 p.m. on Wednesday August 13, 2014 the short film will be tweeted through @MichaelJackson allowing the Twitter universe to be able to view the video within a tweet. And for those fans in New York City, “A Place With No Name” will be shown on the massive Sony screen in Times Square at the very same moment.
If you can’t wait that long, there will be a preview of the video on the special Michael Jackson themed episode of FOX’s So You Think You Can Dance on the same day. In the series, the Top Eight group performance featuring “A Place With No Name” choreographed by the Emmy award-winning Travis Payne.
— Michael Jackson (@michaeljackson) August 11, 2014
Michael re-envisioned America’s 1972 classic “A Horse With No Name” to convey a narrative following a man whose car breaks down and is led by a mysterious woman to a utopian place where “no one is in fear” and “no people have pain”. It was a collaboration with Elliott Straite [Dr. Freeze] done in 1998 at Record Plant Recording Studio.
The shot short film was directed by Samuel Bayer also included in the film are behind-the-scenes footage of Michael shot during the production for “In The Closet” short film, which have been kept in the vault since 1992.