Curved sets are the new sets, and LG has introduced a new 55-inch class (54.6 inches measured diagonally) LG Curved OLED TV (Model 55EC9300), that will be available beginning this month at various retailers nationwide at a suggested price of $3,499. Best Buy will be the first dealer to sell the new LG model starting on Aug. 24.
This marks the third OLED TV that LG has released in 13 months, further cementing its market dominance in this new display category, while also making the technology more affordable than ever before to consumers. In fact, even with new features and design enhancements, the 55EC9300 priced more than 75 percent lower than LG’s first-generation 55-inch class model, which first sold for $14,999 a year ago.
“LG is the only manufacturer to make big screen OLED TV a reality, and we’re prepared to help them usher in a new era of TV technology,” said Luke Mothschenbacher, Merchant Director of Televisions at Best Buy. “Best Buy is enthusiastic about this OLED TV because LG has combined incredible picture quality with an unparalleled cosmetic design that we know will appeal to our customers.”
According to the company the new set is equipped with “WRGB” OLED technology, the EC9300 is designed to deliver superior picture quality with infinite contrast ratio achieving the deepest blacks imaginable and displaying colors that appear richer and brighter. OLED TV also offers fast response time and wide viewing angles.
“OLED TV represents a major breakthrough in display technology. And in the wake of plasma’s decline, it’s more important than ever to bring OLED to consumers who are looking for the highest level of contrast and color performance,” said Dave Vanderwaal, head of marketing at LG Electronics USA.
“As the worldwide leader in OLED TV, we’re proud to start to bring this amazing technology into the mainstream for U.S. consumers,” he said. “Due to manufacturing efficiencies, LG’s 55-inch curved OLED is now priced comparably to curved LED TVs on the market, but with improved picture quality benefits.”