Macy’s kicks off Weddings with Clinton Kelly campaign
If you are getting ready for your big day, you should head over to Macy’s, the company announced a new campaign today, “Weddings with Clinton Kelly,” providing a treasure trove of big-day advice and helpful resources for couples.
Starting this month as “Wedding’s Best Man” for Macy’s, Clinton Kelly will lend his lifestyle, fashion, entertaining and etiquette expertise through a new online hub, macys.com/weddingswithclintonkelly. As part of the campaign, one lucky couple also will win a $10,000 registry courtesy of Macy’s and a trip to New York City to shop with Kelly.
“In addition to useful content and tips for each step of the wedding planning process, one lucky couple will have the opportunity to receive one-on-one tips from Clinton and a $10,000 registry to furnish their dream home.”
“Clinton Kelly has long been a valuable member of the Macy’s family, and we’re excited to embark on this collaboration to help our customers as they enter one of the most exciting chapters of their lives,” said Martine Reardon, Macy’s chief marketing officer. “In addition to useful content and tips for each step of the wedding planning process, one lucky couple will have the opportunity to receive one-on-one tips from Clinton and a $10,000 registry to furnish their dream home.”
As a former host of TLC’s longest-running primetime reality series, What Not to Wear, author of multiple style and entertaining books, and current moderator for ABC’s The Chew, Kelly is known for providing fabulous advice that women love. A part of Macy’s family since 2005, Kelly has offered his unique blend of fashion expertise and style secrets to customers through special events, online content and more.
The guide features a comprehensive collection of articles and videos to help build the perfect registry, including tips on choosing the right flatware and fine china, bedding, and kitchen essentials. Kelly’s famed fashion advice also will live on the site, covering topics such as how to accessorize the gown in smart ways, big-day beauty tips and how to dress for all the big events coming up – from engagement parties and showers to the bachelorette and rehearsal dinner.
“There’s a lot that goes into preparing for the happily ever after and I wanted to help brides-to-be navigate the wedding process from start to finish – whether it’s big-day style and finding the right accessories for the gown or choosing the right registry items that fit your lifestyle,” said Kelly. “I’m thrilled to partner with Macy’s on this program, and hopefully we’ll make checking off the big wedding day to-do list easier.”
Ultimate Registry Experience with Clinton Kelly
One couple will win a VIP registry experience to make their happily ever after even sweeter. Customers who visit macys.com/clintonkellysweeps between August 14 and September 14 can enter for a chance to win a weekend getaway to New York City, complete with air travel, hotel accommodations for two nights and dinner for two. As part of this exclusive prize package, the winning couple will have the opportunity to shop at Macy’s Herald Square with Kelly, who will help them build their dream home with a $10,000 registry, courtesy of Macy’s.
The Weddings with Clinton Kelly campaign will be supported by exclusive events with Kelly in select stores, social media, digital media and print advertising.
For more information about the new campaign and for wedding advice from Macy’s and Clinton Kelly, visit macys.com/weddingswithclintonkelly.