Denny’s has gone retro Atari crazy
Denny’s and Atari have joined forces for a pretty awesome promotion, bringing back a few classic arcade games with some, “unique twists” according to the announcement made today by both companies. Inspired by Denny’s new “Greatest Hits Remixed” three of Atari’s most famous games, Asteroids, Centipede and Breakout, have been remixed as “Hashteroids,” “Centipup” and “Take-Out.”
“Our ‘Greatest Hits Remixed’ menu celebrates a few of Denny’s most beloved dishes, by incorporating modern flavors for a fresh, new taste,” said Frances Allen, chief brand officer for Denny’s. “We’re constantly looking to provide a fresh take on tradition for our guests, and this partnership with Atari allows us to extend the fun beyond our menu, and add a new spin on classic gameplay.”
“We are excited to be partnering with Denny’s on this partnership. Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way,” said Fred Chesnais, Chief Executive Officer, Atari, Inc.