Equinox aims for customization and ease with new app and website

Here in New York Equinox is one of the finest fitness locations one can join in the city, today the company launched the first phase of an elevated digital experience with the introduction of a new iOS mobile app and complete website redesign.
Hoping to create, “a deeper level of personalization, both the app and website have undergone design and interaction enhancements.” One of the most breakthrough aspects of the rollout is that the relaunched app will capture data from members’ wearable devices and provide a simplified visualization of activity and movement accumulated inside and outside of Equinox clubs.
Equinox Digital Launch iPad Home PageEquinox is committed to helping members maximize every minute of their fitness lifestyle which is why the app and site are customized for each individual member giving them one-click access to their schedule, data and curated content all in one place.
“With our redesigned app and website, we’re looking at members’ behavior, in addition to their quantified self data, to provide them with recommendations, tips and content to inform and improve their fitness routines,” said Carlos Becil, Chief Marketing Officer, Equinox. “We’re delivering an unparalleled experience and creating a motivational environment to push our members toward their goals.”
Equinox has unified its digital platforms in order to provide a seamless user experience while incorporating wearable technology to support members’ fitness aspirations, simplify their lives and drive their results.. From pre-workout planning to post-working tracking, the new app and site are with members each step of the way, providing actionable information in regards to movement, nutrition and regeneration.
“The app and website’s new capabilities and features are in place to create a highly personalized experience for our members,” said Matt Burton, Director of Digital Marketing for Equinox. “We’ve created a useful tool to better serve our members so each individual can see a holistic view of their health in one place.”

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