Apple and Beats announce new Solo2 over the ear headphones
Yesterday Apple confirmed that it will be acquiring Beats Electronics, and today Apple and Beats have confirmed the new Solo2 headphones will be available in June, it’s been a busy week for the company’s PR team that’s for sure.
“When you think about Beats you think about iconic design, incredible sound, premium quality, profound comfort and of course, portability; we’ve worked hard to earn this reputation and along with that comes very high expectations,” said Beats President Luke Wood. “Solo2 delivers on all fronts while finding new frontiers in audio performance to bring the emotion back to music.”
Solo2 (As detailed by Beats)
The Solo2 headphone has a more dynamic, wider range of sound, with a clarity that will bring you closer to what the artist intended, whether you’re into hip-hop, heavy metal, jazz, electronic, or country. Design: The Solo2 headphone maintains the same sleek, streamlined aesthetic as the iconic Beats Studio with fast flowing curves and no visible screws. Starting at the center of the flexible headband, the frame of the headphone has been curved like never before, giving the Solo2 a custom-fit feeling. The earcups have been ergonomically angled to complete this natural fit, with pivots for optimal comfort and sound delivery. Finally, the earcups’ premium material helps dissipate heat and minimize sound leakage. Colors: The Solo2 headphone will be available in Black, White, Red, Blue, Gray, and Pink. Partnership: Beats has once again teamed up with project (RED), making the red Solo2 an official (RED) product, helping to fight the battle against AIDS. Solo2 headphone retails for $199.95 and is available globally for pre-order starting May 29, 2014. It will be widely available on June 1, 2014 also at www.beatsbydre.com and authorized Beats retailers.
The Beats Studio takes design and style to new heights When we reimagined the legendary Beats Studio headphone, we reinforced our commitment to exquisite form, function, and most importantly sound. Today, we’re extending the Studio color palette to include Champagne and Metallic Sky. Both colors compliment the fast curves and smooth surfaces of the Studio, enhancing the sound experience with sophistication and style.
The Beats Studio headphone in Champagne and Metallic Sky retails for $299 and is available at select retailers today. It will be available on beatsbydre.com in mid June.
Beats also announced a partnership with Snarkitecture, a collaborative practice operating in territories between the disciplines of art and architecture. Inspired by a shared love of music, the two teamed up to turn the iconic Studio headphone into a piece of art. The completely matte white object strips away the familiar colors and logos, so the headphone can be experienced in its purest form accompanied by Snarkitecture’s famed Pillow made from white cultured marble. The Snarkitecture X Beats retails for $600 and will be available on June 9, 2014