Getting millions of people interested in a particular charity is never an easy task, raising money and awareness is even harder. When you are directing one of the largest film trilogies to hit the screen in this decade however, you have some leverage. That’s the message in a special video released from the set of Star Wars: Episode VII. In the video director J.J. Abrams announced the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefiting the world’s most vulnerable children.
Disney has committed US $1 million to support the launch of Star Wars: Force for Change. Fans can now contribute directly at Omaze.com/StarWars (link below) for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21st until 11:59pm PST July 18th.
The Star Wars: Force for Change Grand Prize includes:
- Airfare and accommodations to London for one winner and a guest
- Behind-the-scenes access on the closed set of Star Wars: Episode VII as VIP guests of J.J. Abrams
- Winner will have the opportunity to meet members of the cast
- Winner and their guest will then be transformed by makeup and costume teams into a Star Wars character and filmed for a scene in Star Wars: Episode VII
more information: starwars