Culture

Ubisoft is selling Watch Dog inspired clothing and merch through brands like Frank & Oak and ThinkGeek

As players around the world await the highly-anticipated title from Ubisoft ‘Watch_Dogsm,’ the publisher behind the game is partnering with a variety of licensees for a diverse lineup of Watch Dogs inspired apparel and accessories in the U.S. and Canada. As the most pre-ordered new IP in Ubisoft’s history and the most pre-ordered new IP in the entire industry this year, Ubisoft brings a robust lineup of licensees including ASTRO Gaming, BioWorld, Frank & Oak, musterbrand, Prima, ThinkGeek, Titan and Trends.
 
In Watch Dogs, players will assume the role of Aiden Pearce, a brilliant hacker whose criminal past led to a violent family tragedy. Now on the hunt for those who hurt his family, players will be able to monitor and hack their enemies by manipulating everything connected to the city’s Central Operating System (ctOS). ctOS controls almost every piece of the city’s technology and holds key information on all of the city’s residents. Players will access omnipresent security cameras, download personal information to locate targets, control traffic lights and public transportation to stop enemies, and more. Watch Dogs lets the player use Chicago as their ultimate weapon and exact their own style of revenge.
 
ASTRO Gaming
 
ASTRO Gaming will offer exclusive Watch Dogs Speaker Tag sets for both the ASTRO A30 and A40 headsets featuring art from the game, available for $19.99- $24.99 online at astrogaming.com. GameStop and Amazon will also feature an additional exclusive Watch Dogs A40 Speaker Tag set, available on their websites.
 
BioWorld
 
BioWorld, a leading design and distribution company of licensed and private label apparel, headwear, and accessories, will feature multiple styles of Watch Dogs inspired fashion t-shirts for $19.99 at specialty retailers in the U.S. like Hot Topic and GameStop.
 
Frank & Oak
 
Frank & Oak, leading menswear brand and e-tailer, will offer the Watch Dogs Capsule Collection exclusively at frankandoak.com and at the Frank&Oak Atelier. Taking cues from the Watch Dogs universe, the 14-piece capsule collection bears a dark and mysterious near-future aesthetic with items such as distressed v-neck pocket tee, printed denim shirts, waffle Henley, black canvas pant and more ranging in price from $32 to $115.
 
musterbrand
 
musterbrand’s durable line of street wear recreates the spirit of Watch Dogs in style, texture and detail with apparel and accessories including coat, sweater, cap, scarf, messenger back, heavy duty bag and iPad sleeve ranging in price from $24.99 to $199 available online at musterbrand.com.
 
Prima
 
Prima will be offering both standard and collector’s edition strategy guides for Watch Dogs. The Collector’s edition will include a limited edition hardcover, featuring unique cover art designed exclusively for the guide with over 30 pages of character lore and behind-the-scenes details. It will also include a free mobile version of the strategy guide, formatted for use from any web-enabled device. The digital guide adds enhanced features including strategy video and alternate tactics.
 
Both editions will be available at retailers mass market and video game outlets, with the standard edition available for $24.99 and the Collector’s edition available for $34.99.
 
ThinkGeek
 
ThinkGeek will be offering Watch Dogs t-shirts and accessories including pin sets, iPhone cases, lanyards, wristbands and wallet, which will be available in the U.S. only at ThinkGeek.com with shirts ranging in price from $6.99 to $21.99.
 
Titan
 
The Art of Watch Dogs ($29.99) launches on May 27 from Titan Books and is available from all good bookstores and online retailers. The book showcases the remarkable and innovative creative work behind the stunning new game. Beautifully designed with gorgeous concept art and lavish illustrations, this title showcases the developer’s vision of building an incredible living, breathing and “hack-able” cityscape.
 
Trends
 
Two Watch Dogs posters featuring Aiden Pearce are available for $6.99 each at all GameStop locations in the U.S.
 
Watch Dogs will be released worldwide on May 27 for PlayStation®4 computer entertainment system, PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system, Xbox 360 games and entertainment system from Microsoft and Windows PC.
 
More info on the game can be found at amazon.com