Playboy launches a new website while it pushes to expand online
Playboy may be a household name but on the internet even household names need to keep innovating. Playboy Enterprises, Inc. today unveiled Playmates.com – a brand new website featuring the beautiful women who for 60 years have helped define an iconic global lifestyle brand.
Playmates.com is a provocative, highly interactive, mobile device-enhanced, non-nude digital destination for fans who want to learn more about the alluring women who have graced the centerfolds of the U.S. magazine and its many international editions. As the content on the site continues to build, visitors to Playmates.com will have access to an exhaustive compendium of images of Playmates from every era, including bonus content which will be updated daily. The site also empowers users to easily share content via a variety of social media platforms, including Twitter, Instagram and Facebook.
Playmates.com will also introduce a number of regular features that are only available on the new site.
“Over six decades, the Playboy Playmate has become its own global brand, defining beauty and sensuality across generations and amassing a very passionate global fan base in the process. Now we finally have a single resource to satisfy the huge appetite for everything there is to know about our readers’ and fans’ favorite Playmates,” said David Israel, Chief Operating Officer and President of Playboy Media. “Playmates.com provides both our readers and Playmates alike with a fun platform to engage, share, reminisce and connect with an American cultural phenomenon.”
“I know I speak for my fellow Playmates when I say that we are all really thrilled about Playmates.com,” said Kennedy Summers, Playboy’s 2014 Playmate of the Year. “With all of the original content and features on the site, Playmates.com is a brand new avenue for us to stay engaged with our fans and it offers them a cool new way to connect with us.”