CBS and CW Network refocus advertising, starting with 2014 Upfront
A change in advertising strategies will have the CW Network and its parent companies, CBS and Warner Bros., creating a new strategic sales alliance that establishes a closer relationship between the sales teams of the CBS Television Network and The CW. The alliance is effective immediately, starting with the 2014 Upfront marketplace.
Under the leadership of Jo Ann Ross, CBS’s President of Network Sales, The CW and CBS sales teams will coordinate and share resources in Research and other areas to support strategies that bring value to advertisers. The networks will continue to set pricing independently and will not share proprietary information supplied by clients.
Rob Tuck, Executive Vice President of Sales for The CW, will continue to report to Mark Pedowitz, President of The CW, with added direction from Ross on the CBS/CW collaboration.
“For years, Rob and The CW sales team have forged incredible relationships with both the advertising community and the sales group at our parent company, CBS, and now, through this strategic alliance, those relationships are sure to get stronger,” said Pedowitz. “We look forward to utilizing CBS’s extensive resources to create even greater value for The CW’s clients and advertising partners.”
“The CW is part of the CBS family, so we can seamlessly collaborate and coordinate to maximize value for its clients,” said Ross. “Rob and his team are well-respected throughout the industry, and we’re looking forward to working with them as we head into this year’s Upfront marketplace.”