Barney’s New York iPad app is half personal shopper, half fashion magazine
Barneys New York had an announcement ready for early-risers this morning, the company announced today the release of its iPad App, “creating a new way for customers to shop and engage with Barneys.com.” The new iOS app is said to offer “exclusive content,” to shoppers while, “providing background and insight into purchases.”
Among the benefits of using the app are a Personal Shopping scheduling tool, and a clean UI to help customers find new styles and merchandise with each new season.
“From the app’s daily shoppable features, videos and interviews to the ability to schedule in-store personal shopping appointments, this app sets a new standard for omnichannel luxury on the iPad,” says Matthew Woolsey, Executive Vice President, Digital at Barneys New York. “We’re very excited to give our customers this kind of content, access and inspiration as part of a tool that connects their online and in-store engagement.”
The new App will incorporate shoppable content from The Window, the Barneys.com luxury editorial site, which is updated daily with exclusive stories including interviews with the people from the most celebrated design houses, trend stories, beauty features from exclusive brands, a behind-the-scene look at the Barneys team and much more.
Bringing the full Barneys New York brand experience to your iPad, the App content will highlight the dynamic Madison windows, key advertising and marketing campaigns and exclusive brand launches. To further parlay the unique perspective on style, culture, and lifestyle throughout the shopping experience, the App will highlight specially-curated products and designer products that are Exclusively Ours. All exclusive merchandise is tagged with the Exclusively Ours (XO) icon making it easy to filter and locate exclusive product when sorting by collection or by our curated look books.
Examples of content and XO products on the App during the launch will include such content as an exclusive interview with The Row designers, Mary Kate Olsen & Ashley Olsen, on the evolution of their handbag collection.
Actress Elizabeth Moss, our April Influencer, picks her favorites for looks Spring, dishes on Peggy’s style and life after Mad Men.
“Barneys is a fashion brand that truly understands mobile,” said Rameet Chawla, founder of Fueled. “We worked closely with their team to deliver an app with remarkable design and ecommerce functionality, and this launch represents just the first step on an impressive roadmap for the months ahead.”
Additionally, accounts will be synchronized, allowing users to use a Barneys.com login and share features such as Favorites, Most Loved and My List, across the App and the website. The App will use push notifications to alert users as to new products from brands they favor, designer launches, sale, and other key announcements.
Other significant functionality additions include a mobile scheduler, allowing users to directly schedule a consultation with a Personal Shopper and the ability to work in advance on preferences and shopping needs. This unique feature will launch in the Madison Avenue flagship store and roll out over the next year to the other stores and areas of business.
The new Barneys New York iPad App is part of the continued redesign of the site. Beginning in February 2011 with the launch of The Window, the redesign continued with the implementation of new interactive and social features, shoppable lookbooks and videos, the launch of the HTML5 mobile site along with many improved site features and functionality enhancements. Since the redesign began, Barneys.com has been recognized with several awards, including Luxury Institute’s Best Luxury Retail Site in 2012, a Webby for Best Digital Campaign in 2013, and an OMMA Award for Best Retail Website in 2013.
more info: itunes