A scene from the "Sharknado" franchise

Studio crowdfunding a scene in Sharknado 2: The Second One

The idea of crowdfunding is quite popular in Hollywood. Why Shouldn’t it be? Studios can get fans to pay for the film, that other fans will pay to see, all under the idea that if the fans won’t spend the money then no one will. So we move on to The Asylum’s Indiegogo campaign, which is giving fans “an opportunity to help make the sequel…and get the credit.”
The studio has partnered with the crowdfunding platform Indiegogo to devise a brand-new scene that will appear in SHARKNADO 2: THE SECOND ONE, “but only if fans fund it,” is the direct quote from the press release sent out this morning. The good news is that a very small portion of the proceeds will go to charity.
The Indiegogo campaign will launch on April 8 and will run until May 30. The goal amount of $50,000 will be used to produce the scene, from script to special effects to final cut. Participants in the campaign will get an exclusive window on production, from behind-the-scenes footage to breaking news and advance DVD copies.
In the pitch video, producer David Michael Latt explains, “We’re going to allow you intimate access into one of the most anticipated movies of 2014.” He goes on to assure viewers that The Asylum has created a scene that is sure to appeal to every die-hard Sharknado fan, and that more details will come to those who join. “The scene we create with your participation…that’ll be just yours.” He promises, “It’ll be a really cool feeling.”
Of course, there are more tangible perks on offer as well. “Participants will receive all kinds of unique SHARKNADO 2 swag, and givers at the very highest levels will even get credited in the film. The “Platinum Rewards Level” an all-expenses paid trip to the premiere party, plus an Associate Producer credit.”
In light of The Asylum’s frequent (simulated) human-on-shark violence, the studio has also opted to donate 10% of campaign proceeds to the RJ Dunlap Marine Conservation Program. The program operates out of the University of Miami and works to preserve ocean life, including and especially sharks, through a variety of education, outreach, and research initiatives.
more info: crowdfunding project

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