Chromecast support coming to JW Player publishers
JW Player has confirmed that qualified publishers will have the option to enable video playback and advertising on Google Chromecast devices.
The JW Player solution includes full publisher control over UI and branding, as well as delivery of any IAB VAST-compliant advertising to the big screen. The new functionality helps to further expand JW Player’s innovation leadership position in web and mobile video, giving publishers more opportunity to monetize their fast-growing audiences.
“At JW Player, we strive towards simplicity and effectiveness in how our customers publish, monetize, and distribute their online video,” said Dave Otten, CEO of JW Player. “By supporting Google Chromecast out of the box, JW Player makes it easy for thousands of publishers to expand their content reach and business model to the TV.”
Jeroen Wijering, creator of JW Player, sees Chromecast as a transformational device: “By using your laptop, phone or tablet as the controller, Chromecast makes content discovery much more effective. It also opens the door to new and interesting multi-screen applications. JW Player brings the IAB VAST-compliant advertising experience from the small screen to the television, and this is just the tip of the iceberg for new monetization opportunities.”