Earlier today PETROL announced that Karl Stewart, formerly VP of Strategic Marketing Europe & North America at Square Enix, is joining the agency as its VP Brand Development & Strategic Partnerships.
“We couldn’t be more excited to have Karl join the PETROL family as one of the most strategic thinkers in our industry, and we can’t wait to get started on the next big thing….” –Ben Granados, EVP/Chief Strategic Officer at PETROL.
With over 18 years of consumer brand marketing experience in both the retail and entertainment sector, Karl’s track record of regularly launching successful, global corporate initiatives is unparalleled in the space. Most recently, Karl led the development and implementation of integrated Brand and Marketing strategies across Square Enix’s studios and publishing arms in North America & Europe.
At PETROL, Karl’s focus will be the Strategy & Planning department, and developing large-scale international campaigns for the agency’s wide array of clients. Moving to the agency-side for the first time in his career, Karl will bring a unique and invaluable global perspective to PETROL’s client partners.
“Karl has always pushed the limits of possibilities in our work together. His thinking knows no bounds and ‘can’t’ is a word I don’t ever think I’ve heard him use. He shares our tenacity for doing and being the best, and we are thrilled to have him be a PETROLian.” – Alan Hunter, President/Chief Creative Officer at PETROL
PETROL’s clients in the gaming space include, but are not limited to: Activision, Namco Bandai, and Sony PlayStation. PETROL specializes in the youth-driven, 18-45 demographic, and have pioneered the iconic visuals that make the target market want for more. PETROL is constantly developing fully integrated global marketing campaigns for major brands across genres. Whether it be growing a brand, promoting a new title, or launching a new property, PETROL consistently converts interest in its campaigns into increased revenue for its client partners.