Pretty Little Liars Season Finale and #Alitellsall dominates Twitter, and ratings
With all of the shocking moments that happened during the last fifteen-minutes of ABC’s hit series ‘Pretty Little Liars,’ one thing wasn’t shocking, that the show dominated Twitter yet again.
Yesterday saw the spring finale of the series, which has claimed the number-spot on Twitter consistently in the past, but it now claims the title of TV’s “#1 most-tweeted series telecast of 2014 and #4 overall” according to a statement released from ABC.
Fans of the show took control of the social-media outlet, “with nearly 1.5 million tweets,” according to ABC Family.
Boasting season highs across all target demos, the spring finale of social media juggernaut, “Pretty Little Liars,” (8:00 – 9:01 p.m.) became the #1 most-tweeted series telecast of 2014 to date – and the #4 most-tweeted series telecast in TV history – amassing nearly 1.5 million tweets (43 share) by nearly 411,000 unique contributors, peaking at a max rate of 37,000 tweets per minute. Impressively, the series now accounts for the Top 6 most-tweeted TV series telecasts on record, with 9 original episodes accruing over 1 million tweets.
Jenn Deering Davis, Co-Founder of Union Metrics, said: “In the three years we’ve been tracking tweets about the ‘Pretty Little Liars,’ it’s shown incredible growth – it’s now up to nearly 2 million tweets a day during peak episodes like last night’s finale. ‘Pretty Little Liars’ has built one of social media’s most engaged TV audiences, who flock to Twitter in droves every new episode to discuss live what they see on screen, both with each other and with the cast themselves, as they did last night.”
“Pretty Little Liars” beat the recent season premiere of AMC’s “The Walking Dead” (2/9/14) by a considerable 17% (1.454 million tweets vs. 1.240 million tweets), and in fact, was the most-tweeted TV series telecast since its Summer 2013 finale (8/27/13), which remains the #1 most-tweeted telecast in TV history.
At 8 o’clock, “Pretty Little Liars” stood as cable TV’s #1 telecast in the hour for its 95th-consecutive original telecast in Females 12-34 (1.8 million/4.0 rating) – every telecast since its June 2010 series launch – 47th in Adults 18-34 (1.3 million/1.9 rating), 54th in Women 18-34 (1.1 million/3.1 rating), 50th in Women 18-49 (1.4 million/2.1 rating) and 58th in Viewers 12-34 (2.1 million/2.3 rating). Moreover, it hit a near season high in Total Viewers (3.1 million), standing as cable TV’s #1 telecast in the hour.
The “Pretty Little Liars” finale was Tuesday’s #1 TV telecast in Females 12-34, cable TV’s #1 telecast in Adults 18-34, Women 18-34, Women 18-49 and Viewers 12-34, and the #3 cable TV telecast in Total Viewers.
Source: NTI, 3/18/14, Live + Same Day. PLL L+7 ratings: 1/7/14-2/25/14; Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.
Last January I wrote an article detailing just how well PLL does on social-media, stating that they were the social-media team to beat in their demo.