Will Ferrell, Kevin Hart, Alison Brie film “Get Hard” set for March 2015
Earlier this week we confirmed that Alison Brie was the latest addition to “Get Hard,” a new filming starring Ferrell and Kevin Hart. The project just began filming on location in New Orleans Monday, March 17, with director Etan Cohen and now we can confirm the premiere date.
As for the film itself, it begins with millionaire hedge fund manager James King (Ferrell) who is nailed for fraud and bound for a stretch in San Quentin. When the judge gives him 30 days to get his affairs in order, he turns to Darnell Lewis (Hart) to prep him for a life behind bars.
But despite James’ one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to ‘get hard’ and, in the process, discover how wrong they were about a lot of things – including each other.
The film also stars Craig T. Nelson and rapper Tip “T.I.” Harris.
Cohen marks his feature directorial debut with “Get Hard,” following a successful writing career, with credits including “Tropic Thunder.”
“Get Hard” is written by Jay Martel & Ian Roberts and Etan Cohen, with a story by Adam McKay and Jay Martel & Ian Roberts. It will be produced by Adam McKay, Will Ferrell, and Chris Henchy, with Kevin Messick and Ravi Mehta serving as executive producers.
The creative filmmaking team includes director of photography Tim Suhrstedt (“Little Miss Sunshine”); production designer Maher Ahmad (“The Hangover Part III”); editor Michael Sale (“We’re the Millers”); and costume designer Shay Cunliffe (“The Bourne Legacy”).
“Get Hard” is scheduled to open nationwide on Friday, March 27, 2015.