As the world gets ready for another year at E3, a new deal with Twitch has been brewing for the last few months that will allow the popular app to become the official live streaming partner of Electronic Entertainment Expo (E3).
The partnership with the tradeshow’s owner, Entertainment Software Association (ESA), is a three year agreement beginning with E3 2014 that will heighten the global presence for the leading video game event. E3 2014 takes place on June 10-12 at the Los Angeles Convention Center where Twitch will have a prominent booth in the South Hall. Twitch’s E3 channel will be integrated into all parts of the convention’s presence, including E3 Insider and E3Expo.com. In addition, the Twitch feed will be featured on monitors spread throughout the convention halls, as well as the lounges and press center.
“Live video has changed the video game industry in a fundamental way and transformed how gamers learn, communicate and share their passion for games,” said Jonathan Simpson-Bint, chief revenue officer, Twitch. “Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage.”
E3 is the annual must-attend, three-day event where the video game industry unites to showcase and unveil the future of games. Because it brings together a passionate and targeted audience, Twitch and E3’s online presence reaches millions of industry insiders before, during, and after the show.
“E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news,” said Rich Taylor, senior vice president of communications and industry affairs at ESA. “We look forward to partnering with Twitch and extending E3’s worldwide reach to billions of consumers.”