Earlier today CBS announced a new multi-platform syndication model for its top-rated drama BLUE BLOODS, licensing off-network episodes of the series to distribution partners in broadcast, cable and subscription video on demand (SVOD).
For subscription video on demand (SVOD), CBS has signed a non-exclusive content licensing agreement with Hulu Plus, which will offer its subscribers the first four seasons of BLUE BLOODS, beginning later this year.
CBS also announced a new licensing agreement with WGN America, which will present off-network episodes of BLUE BLOODS exclusively on basic cable, also starting later this year.
As previously announced, ION Broadcasting has acquired the exclusive weekday, primetime syndication rights and will broadcast previous seasons of BLUE BLOODS on its stations in Fall 2014.
“BLUE BLOODS has been a tower of ratings strength and success on CBS for four seasons,” said Scott Koondel, Chief Corporate Content Licensing Officer for CBS Corporation. “We’re excited to match this hit series with first class distribution partners in a way that serves their unique audiences while achieving full syndication value for an important CBS programming asset.”
“BLUE BLOODS is a fantastic addition to our growing library of top CBS programming,” said Mike Hopkins, Chief Executive Officer for Hulu. “The show’s engaging characters and emotional drama make it a perfect fit for on-demand viewing, and subscribers can catch up on all four seasons of this serialized procedural whenever they want on Hulu Plus.”
“We’ve built a solid partnership with CBS over the past several years and look forward to expanding this relationship with BLUE BLOODS,” said Brandon Burgess, Chairman and CEO of ION Media Networks. “The quality, brand equity and consumer following of CBS dramas are a valuable element in our strategy of serving our loyal and growing audiences with high quality procedural dramas.”
Now in its fourth season on CBS, BLUE BLOODS is averaging 14 million viewers, up +7% from last year. Its most recent episode delivered its largest audience since the series premiere in 2010. BLUE BLOODS is one of the top 10 scripted series in viewers on broadcast television and has been Friday’s most watched program for four consecutive seasons.
BLUE BLOODS is a drama about a multi-generational family of cops dedicated to New York City law enforcement. Frank Reagan (Tom Selleck) is the New York Police Commissioner and heads both the police force and the Reagan brood. He runs his department as diplomatically as he runs his family, even when dealing with the politics that plagued his unapologetically bold father, Henry (Len Cariou), during his stint as chief. A source of pride and concern for Frank is his eldest son, Danny (Donnie Wahlberg), a seasoned detective, family man and Iraq War vet who on occasion uses dubious tactics to solve cases with his partner, Detective Maria Baez (Marisa Ramirez). The Reagan women in the family include Erin (Bridget Moynahan), a N.Y. Assistant D.A. who also serves as the legal compass for her siblings and father, as well as a single parent to her teenage daughter Nicky (Sami Gayle); and Linda (Amy Carlson), Danny’s supportive wife. Jamie (Will Estes) is the youngest Reagan, a Harvard Law graduate and the family’s “golden boy.” Unable to deny the family tradition, Jamie decided to give up a lucrative future in law and follow in the family footsteps as a cop.
more info: hulu