Regal to giveaway ‘Pyjamas Emmet’ to kickoff Lego Movie in theaters
Regal Entertainment Group, announced a new event that is set to begin February 7, in all RealD 3D Regal locations playing “THE LEGO MOVIE”. The event will have the theaters giving away a Limited Edition LEGO Minifigure to Regal Crown Club members. The “Pyjamas Emmet” giveaway will be available to 3D moviegoers while supplies last.
“Regal and Warner Bros. are excited to partner on this exclusive Pyjamas Emmet giveaway, available to Regal Crown Club members,” said Ken Foreman, vice president of film marketing at Regal Entertainment Group. “Guests are now able to take the star of the new LEGO movie home with them while reliving Emmet’s adventure through various worlds as he attempts to save the entire LEGO universe.”
Regal guests who purchase a ticket to “THE LEGO MOVIE 3D” and use their Regal Crown Club card will receive one Emmet minifigure per transaction. Guests should take caution as it contains small parts that could present a choking hazard. The minifigures will be available at the box office upon purchase while supplies last.
“The Regal Crown Club provides guests with exclusive offers unavailable with any other loyalty program,” said Ken Thewes, chief marketing officer at Regal Entertainment Group. “Becoming a member is incredibly easy, and guests are able to keep track of their points and rewards all through the Regal Crown Club app. Club members receive free tickets, concession offers and special giveaways just by using their card when visiting our theatres.”
The first full-length theatrical LEGO adventure, “THE LEGO MOVIE” follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.
Regal fans can access the Regal Crown Club by their card or mobile device for easy access on-the-go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas’ Facebook page and Twitter account, @RegalMovies.