Culture

Attack on Titan goes live-action for Subaru Super Bowl Commercial

 
If you normally don’t live within the anime world, you may not have heard about ‘Attack on Titan’. It’s an incredibly popular, and rather terrific, anime that is dominating the charts and quickly became a pop-culture phenomenon in countries like Japan.
 
From cosplay movies to short clips, people have been bringing the anime to life on their own to show their support of the series, but now Subaru wins the title of “fist live action” official reproduction of the anime series, thanks to a commercial for the Subaru Forrester.
 
Attack-on-Titan
 
“Attack on Titan” collaborates with “SUBARU Forester” in a TV commercial only once and the video is up on the web and shown below. The Youtube movie exceeded 5 million times in three days, and while “Attack on Titan” is one of the most successful Japanese comic books, it has already sold over 30 million copies in total. The anime will be put in a production for a live-action movie.
 
Masatsugu Higuchi, a director of the upcoming live action movie, also directed the commercial and breathed a life into the live-action Titan. As for Higuchi, He was born in 1965, and started his career as an assistant kaijyu sculptor for The Return of Godzilla (1984). In 1995, he was awarded for Japan Academy Special-Effect Prize. Later, he directed many movies such as “Lorelei : The Witch of the Pacific Ocean (2005)”, “The Sinking of Japan (2006)”, “The Floating Castle (2012)”, always producing spectacular movies as a pioneer in Special Effects (Tokusatsu) filmmaking.
 

 
The commercial uses the video materials from “FORESTERLIVE”, a project where Forester drives over 100000 kilometers on five continents on earth, delivering the high performance of the car. From approximately over 2000 hours of video materials, shots taken under severe environments such as Col de Turini in France, Flinders Ranges in Australia, are selected for this commercial, proving the high performance of the car.