Almost 30 million people tuned-in to see their favorite music-stars perform and/or win a Grammy last night. CBS confirmed a few of the numbers this morning, counting up the largest audience for the event in 21 years. The network also stated that the event was the, “Biggest Social Television Event of the 2013-14 Season,” with Twitter reports hitting 15.2 Million Tweets during eastern/ central time zone broadcast alone.
THE 56TH ANNUAL GRAMMY AWARDS delivered 28.51 million viewers—the second largest audience for the awards broadcast since 1993, according to Nielsen preliminary live plus same day ratings for Sunday, January 26.
From 8:00-11:45PM, THE GRAMMY AWARDS was the night’s top broadcast in viewers (28.51m), adults 25-54 (10.7/24), adults 18-49 (9.9/25) and adults 18-34 (9.1/26).
Compared to last year, THE GRAMMY AWARDS added +130,000 viewers (from 28.38m, +1%). Compared to the last time the ceremony aired in January due to the Olympics (January 31, 2010), THE GRAMMY AWARDS was +1% in adults 25-54 (from 10.6/24), even in both adults 18-49 and adults 18-34 and added +2.64m viewers (from 25.87m, +10%).
THE 56TH ANNUAL GRAMMY AWARDS posted its second largest audience (only behind the 2012 ceremony following Whitney Houston’s death) since February 1993.
CBS.com saw record traffic for a GRAMMY AWARDS, with +68% year-over-year growth in unique users to GRAMMY-related content on CBS.com. Live-streaming of GRAMMY Live content and on-demand viewing generated nearly 5.5 million total streams, up +100% over last year.
In addition, SocialGuide ranks THE 56th ANNUAL GRAMMY AWARDS as the biggest social television event of the 2013-2014 TV season to date, with Twitter recording more than 15.2 million tweets during the Eastern and Central time zone broadcast alone.