There will be a new Super Bowl ad premiering this year starring Scarlett Johansson. The popular actor is coming off her voice-over work in HER, promoting a do-it-yourself soda making company. The ad won’t appear until Sunday but you can get a sneak-peek at Johansson’s work thanks to a preview video from the company.
In the ad Johansson says, “Like most actors, my real job is saving the world,” but the ad stirs up more trouble than bubbles with some viewers. That’s because the company that owns Soda Stream operates in the West Bank, in an Israeli territory claimed by the Palestinians.
Johansson released a statement earlier this month about the issue, saying that that she “never intended on being the face of any social or political movement, distinction, separation or stance” while joining SodaStream International Ltd.
“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” Johansson said, according to the Huffington Post. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”
As for the commercial, Johansson states, “If only I could make this message go viral,” she then takes off her robe to do some sexy soda-work.
The company has long promoted green-living, saying that making your own soda at home reduces the use of plastic, limits the added sugar in regular soda, and offers the bubbles at a cheaper price than store-bought soda does.