Lancôme names Lily Collins as the new face for Lip Lover lipstick in 2014
Daughter of famed musician Phil Collins, and actor in her own right, Lily Collins has been chosen to represent Lancôme in 2014. The company confirmed the booking earlier this year, but the ad-campaign is now set to debut in early 2014, just around the corner.
The campaign will push ‘Lip Lover’, a full-range color option that will boast the standard enhancements and properties that the company has pushed in the past. The British actress will take on “serial kisser” the nickname for the line when it was being developed by by Lancôme, the new set will help promote a shiny finish, while also offering moisturizing ingredients and aid in general protection from damaging elements.
In total there will be 15 shades, running the gamut pink finishes, and are divided into two distinct groups. Basic Chic offers seven shades from pinky beige to rosewood, while Creative Chic offers eight brighter eye-catching finishes from coral, to almost a darker purple. Fans should remember Lily Collins from her work on The Blind Side, or Mirror Mirror.
The campaign is set to start in January, when the Lancôme’s Spring 2014 makeup collection officially kicks-off.