NBC buys into AllThingsD, Will change the name to Revere Digital
Comcast NBCUniversal is getting further into the tech-game, the company has now reached an agreement where it acquire a minority stake in the tech-site AllThingsD. Under the new brand, the popular site will be named “Revere Digital,” the company has been under the News Corp. umbrella, with neighbors like FOX News and IGN.
It was back in September that AllThingsD’s founding editors, named Kara Swisher and Walt Mossberg, stated that AllThingsD and NewsCorp would part ways. Another buyer has not been named, but reports point to another company that would introduce a 1/3 split for NBCU, AllThingsD and the mystery company. If reports by Bloomberg are correct.
At its current standings the company valued itself at somewhere between $25 million and $35 million, this was back in September when they announced the separation from NewCorp, though that number was never confirmed by any sole buyer since then, and the purchase value of NBCU hasn’t been released.
The company was created back in 2007, part of a branching arm of the WSJ’s “D: All Things Digital” conference. Dow Jones will retain the rights to the AllThingsD brand and may keep the website going under new management.