After the enormously successful Kickstarter campaign, Launched by Rob Thomas and Kristen Bell, the film “Veronica Mars” is headed to the silver-screen at long last. Warner Bros. has announced a spring release date for the Rob Thomas-written and directed “Veronica Mars” feature film, based on the beloved and acclaimed television series of the same name. The film will open in the U.S. on March 14th in AMC Theatres in select markets across the country. The announcement was made today by Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures.
“We are tremendously excited to work with our friends at AMC Theatres in bringing this fan favorite to the big screen,” said Fellman. “Rob has made a high-spirited film with comedy, romance and mystery, and we’re confident its appeal will go well beyond the core group of Kickstarter supporters.”
“We at AMC are excited to partner with Warner Bros. to bring ‘Veronica Mars’ to theatres,” said Nikkole Denson-Randolph, vice president of special and alternative content at AMC Theatres. “Enthusiastic fans of the popular television series helped make this movie a reality, and AMC is proud to serve our guests by playing it in their communities, as well as providing a national platform for the movie to reach a broader audience.”
The “Veronica Mars” movie was made possible by a record-breaking Kickstarter campaign driven by fans of the television show, which ran from 2004 – 2007. Launched by Thomas and series star Kristen Bell, the Kickstarter campaign unleashed an unprecedented level of fan enthusiasm and support, reaching the project goal of $2 million in just 10 hours. At the end of the 31-day campaign, fans contributed $5.7 million, making Veronica Mars the number one funded project in the film category and the third-highest funded project in Kickstarter history. It is the most widely supported Kickstarter campaign ever with more than 91,000 backers, who have remained engaged throughout production with frequent behind-the-scenes updates from Thomas and the film’s cast and crew.
Added Thomas, “This project has been a labor of love for everyone involved — me, the cast, my producing partners. We are so grateful for the outpouring of support from the Kickstarter backers. This movie wouldn’t have happened without them.”